The lessons
Every idea, and the arithmetic under it
Each one is short: what it is, why it matters, the method so you could do it on paper, and one worked example. Nothing here needs the app.
Asked during the diagnosis
- The four ways money arrives
Money reaches you in one of four shapes. You sell your time to one employer. You sell your time to several buyers. You sell a finished outcome at a price you set. Or you sell a thing, which somebody else could hand over.
- Write the number you would have said yesterday
Before any counting, this app asks what you think you earn. Not what you can prove — what you would have told a friend.
- What the job actually pays
Gross pay, before deductions, times the months you are actually paid for.
- Twelve months, not the good one
Everything that landed across the last twelve months, added up. Not a typical month. Not last month.
- What one piece of work sells for
The price of one finished job, and how many of them you deliver in a month.
- Price, cost, and what is left
What one unit sells for, what one unit costs you, and how many go out in a month.
- The hours nobody paid you for
Your contracted hours, plus the ones you actually work on top of them, plus the commute if you count it as sold time.
- Days booked, and how long a day runs
How many days you worked across twelve months, and the true length of one of those days.
- Every hour the job really takes
The hours one complete job consumes — including the parts you never invoice.
- The attention it still takes
Roughly how many hours a month the product still needs from you.
- What one hour actually earned
Everything that came in, divided by every hour it took. One number, and almost nobody has ever worked out theirs.
- Essentials are smaller than you think
Essentials are rent, food, utilities, transport and medicine. That is the whole list. Everything else is spending, and it goes in a separate box.
- Turning any quoted rate into a year
Lenders quote a month, a week, or a flat extra amount. All of them convert to one yearly figure, and the yearly figure is the only one you can compare.
- A stated share, or an open account
Money that leaves because somebody can ask for it. Some of it has a fixed monthly figure. Some of it is open — decided by whoever asks, whenever they ask.
- Two divisions that locate you
Runway is what you could reach, divided by one month of essentials — the answer is in months. Coverage is money that arrives without you working, divided by essentials — the answer is a percentage.
- You aim at what you can see
A count of people you actually know who are one step ahead of where you are — not famous people, and not people at the summit.
- What a stranger can check in ten minutes
Three things: somewhere a buyer can look you up, one person who will confirm what you did, and one finished piece of work with a date on it.
- Three questions, multiplied
Each skill gets three scores from one to five: are buyers paying for it today, can a stranger check your evidence, and how few people around you do it well. Multiply the three.
- Counting who could find you
The number of people who could come across your work on each platform, written down with today's date beside it.
- Trace one real attempt
The last time you tried to be paid — an application, a message, a quote — and the exact point where it stopped moving.
Worth reading on their own
- Why one month lies
The habit of taking a recent good month and treating it as normal.
- When one payer is most of your income
The share of your income that comes from your single largest payer.
- The number of units that pays your fixed costs
How many units you must sell each month before the line earns anything at all.
- Why the order matters more than the effort
The same handful of sensible actions, done in different orders, produce completely different results.
- Where this data lives
Everything you type stays in this browser, on this device. There is no account, no server, and no database.