Lessons

Three questions, multiplied

What it is

Score each skill three times, one to five. Are buyers paying for it today. Can a stranger check your evidence. How few people around you do it well. Then multiply the three scores together.

Why it matters

Multiplying is the point. Add the three and a weak score hides behind two strong ones. Multiply, and one low score drags the whole total down. That is exactly what the market does to it. Start with the highest total, not the skill you enjoy most.

The method

Score all three, one to five. Multiply. Then look inside your top skill for the lowest of its three scores. That single number is what is holding the whole thing down. It is the most useful thing on the sheet.

Example

Maryam's product photography. Buyers 4. Evidence 1. Scarcity 4. That multiplies to 16. Nothing is wrong with the skill. One number is wrong, and it is the one she could fix in a fortnight.